-
Posted: September 12th, 2016, 2:14am UTC
In 2014, NASA found a way to get people excited about collaborating on a creative project it called the Global Selfie. By gathering photos that people posted of their ...
-
Posted: September 12th, 2016, 1:50am UTC
Want to find fresh talent and build brand awareness at the same time? That's exactly what Marc Jacobs did when he sought out to find the face ...
-
Posted: September 12th, 2016, 1:29am UTC
The Ice Bucket Challenge is now considered one of the legendary social media campaigns of all time after using a simple (but unpleasant and hilarious) challenge to raise ...
-
Posted: September 12th, 2016, 12:35am UTC
Kraft Foods has decided to re-brand A.1. by removing "steak" from their name and encouraging people to use the sauce on almost everything.The posted this screenshot of their Facebook fan page ...
-
Posted: September 12th, 2016, 12:25am UTC
To build hype for their upcoming movie, the marketing team behind Ant-Man placed tiny billboards in Australian cities.Naturally, people reacted in the only way you would expect ...
-
Posted: September 12th, 2016, 12:21am UTC
A great way to get people excited about your brand is to offer them the chance to experience something unique. With #treehousetuesday, Airbnb features photos ...
-
Posted: September 12th, 2016, 12:12am UTC
Offbeat Bride is a wedding website that brings high-quality content curation to social media -- pinning their own content and other useful content for their followers to explore.Their Pinterest ...
-
Posted: September 12th, 2016, 12:08am UTC
Who could forget the star-studded selfie from the 2014 Oscars that received 1 million retweets in 45 minutes? While this isn't technically a campaign, it was a great accidental social ...
-
Posted: September 12th, 2016, 7:38pm UTC
To celebrate 30 years in Japan, this week, Diesel created a shoppable video that was shown ahead of its FW16 runway show in Tokyo.The cinematic short, titled “Road to ...
-
Posted: September 12th, 2016, 11:09am UTC
Oreo found a great way to engage their fans by posting DIY content on Vine. Fast tips like these do very well on the platform and it ...
-
Posted: September 12th, 2016, 10:59am UTC
This might be difficult for most companies to pull off unless you have a large enough budget to make room for these special effects. As part of Pepsi's #livefornow ...
-
Posted: September 12th, 2016, 10:43am UTC
Doritos utilizes two great strategies in this campaign: highlighting user-generated content and building off of the buzz from a huge event -- the Superbowl. This social media contest allows ...
-
Posted: September 12th, 2016, 10:39am UTC
A lot of brands are undecided on how to leverage Google+, because it doesn't fit neatly into one category of social media. However, Kohls has found a way to ...
-
Posted: September 12th, 2016, 10:33am UTC
Banks and other financial institutions generally don't do a great job of connecting with people through social media. (Amex is the notable exception.) However, CaptialOne does a great job ...
-
Posted: September 12th, 2016, 10:27am UTC
Sugar Pop Wishes shows you can position your brand around nearly anything to increase brand awareness -- in their case it's around their signature blue. Instagram users posts tens of ...
-
Posted: September 11th, 2016, 1:28am UTC
This is a perfect example of leveraging a holiday to create a viral piece of social content. The beer maker Sam Adams posted this video across their social ...
-
Posted: September 11th, 2016, 1:23am UTC
Honey Bunches of Oats ran a campaign with the tagline “50 Million Smiles and Counting,” during which they shared the testimonial videos, images, and quotes from fans they had "made smile" ...
-
Posted: September 11th, 2016, 1:23am UTC
Urban Decay built a social campaign on Pinterest where users could submit their best recreations of makeup styles that they've seen at their favorite music festivals. Throughout the campaign Urban Decay ...
-
Posted: September 11th, 2016, 1:19am UTC
Honey Bunches of Oats ran a campaign with the tagline “50 Million Smiles and Counting,” during which they shared the testimonial videos, images, and quotes from fans they had "made smile" ...
-
Posted: September 11th, 2016, 1:19am UTC
Honey Bunches of Oats ran a campaign with the tagline “50 Million Smiles and Counting,” during which they shared the testimonial videos, images, and quotes from fans they had "made smile" ...
-
Posted: September 11th, 2016, 1:18am UTC
The European beauty brand Essence made the most of their sponsorship of Justin Bieber's Believe Tour by creating social media events around each show.They gave away free products at ...
-
Posted: September 11th, 2016, 1:14am UTC
National Geographic launched a Facebook contest where their fans had a chance to have their own photo featured on the cover of the magazine and win two tickets for ...
-
Posted: September 11th, 2016, 1:11am UTC
Honey Bunches of Oats ran a campaign with the tagline “50 Million Smiles and Counting,” during which they shared the testimonial videos, images, and quotes from fans they had "made smile" ...
-
Posted: September 11th, 2016, 1:07am UTC
Popular restaurant chain, Qdoba, created a campaign where their fans could vote for their favorite queso, deciding which one the company would keep and which one would ...
-
Posted: September 11th, 2016, 9:46am UTC
Biltwell sells motorcycling accessories and does a great job of keeping their fans engaged and passionate about their brand using their Facebook fan page.
One way ...
-
Posted: September 11th, 2016, 9:45am UTC
GE launched a campaign hosting a #6SecondScienceFair on Vine and Tumblr where they re-vined posts from people using this tag to encourage interest in science, increase engagement, and build GE's ...
-
Posted: September 11th, 2016, 9:45am UTC
With this campaign, TD Ameritrade was able to capitalize on the 2014 Winter Olympics hype by comparing the accumulation of small investments over time to the practice and preparation ...
-
Posted: September 9th, 2016, 3:16am UTC
BRAND:VWCATEGORY:AutomotiveREGION:NorwayDATE:January - March 2016AGENCY:MediaComMEDIA CHANNEL:Branded Content,Online
Insight The market for large family cars is very competitive, and the launch of the new Passat was somewhat a challenge, as ...
-
Posted: September 9th, 2016, 2:53am UTC
This week saw the roll-out of Unilever's latest film in its wider 'Bright Future' sustainability campaign, which highlights the 'social good' that its brands – including Dove, Persil ...
-
Posted: September 9th, 2016, 2:41am UTC
BRAND:VodafoneCATEGORY:Telecoms/MobileREGION:RomaniaDATE:October 2014 - January 2015AGENCIES:McCann EricksonUMMEDIA CHANNEL:Mobile,Online,Out-of-Home,Radio,TV
Insight Vodafone is one of the largest mobile phone network ...
-
Posted: September 9th, 2016, 2:13am UTC
BRAND:Active WheelBRAND OWNER:Hindustan UnileverCATEGORIES:FMCGHousehold GoodsREGION:India DATE:June 2015 - February 2016AGENCY:PHDMEDIA CHANNEL:Mobile,Retail/POS
InsightIn rural India, there is an increasing trend of men having to move away from home to secure work.Whilst this ...
-
Posted: September 9th, 2016, 2:04am UTC
BRAND:KnorrBRAND OWNER:UnileverCATEGORY:FoodREGION:Argentina AustraliaBrazil CanadaFranceGermany Mexico The Netherlands Philippines South Africa United Kingdom United States DATE:April - May 2016AGENCY:PHDMEDIA CHANNEL:Digital,Online,PRInsight There’s never been a better time to be a food brand. However, as each year passes, big food becomes a little less ...
-
Posted: September 9th, 2016, 1:43am UTC
BRAND: AlwaysBRAND OWNER: Procter & GambleREGION:Europe, North AmericaDATE: March - April 2016AGENCY: StarcomMEDIA CHANNEL: Online
Insight At puberty, girls’ confidence plummets, often because society limits girls to stereotypes. These stereotypes can even be found ...
-
Posted: September 8th, 2016, 6:01pm UTC
iPhone 7 is:
More storage,
Water-resistant
And doesn’t have a headphone jack.
And yes, two new colors were introduced black matte finish and an jet black finish
See ...
-
Posted: August 26th, 2016, 11:19pm UTC
I'm a marketer not in the entertainment business .. i dont sell art .. im not here to impress people and get a "WOW" effect!
Grow up ...
-
Posted: December 10th, 2015, 2:42pm UTC
A traditional measure of employee brand engagement is a net promoter score taken from a quantitative survey where you ask employees how likely they would be to recommend the brand ...
-
Posted: May 8th, 2015, 9:09pm UTC
The islamic religious authorities have found the radical solution to prevent people from urinating in publicplaces ...they write messages in Arab languge which is the language of the ...
-
Posted: April 15th, 2015, 2:17am UTC
...
-
Posted: March 17th, 2015, 6:57pm UTC
...
-
Posted: February 21st, 2015, 8:19pm UTC
Do you know why Sweden is ranked as one of the best countries in the world?
Like a Swede is the story of how a collaboration between ...
-
Posted: February 20th, 2015, 11:47pm UTC
What is branding? You could spent a thousand years reading a million books on the subject. Or you could watch the two-minute video below, which tries to ...
-
Posted: February 2nd, 2015, 4:22am UTC
...
-
Posted: September 30th, 2014, 2:59am UTC
TNT Express is a division of TNT. The TNT Express company was formed when the TNT Group separated in 2011, creating two separate companies Post NL ...
-
Posted: September 13th, 2014, 11:54am UTC
InsightIn 2013, Rexona launched its new brand philosophy – Do: More – which was a call to action for people to do more of what they love, to do the ...
-
Posted: September 13th, 2014, 11:50am UTC
InsightThere’s no such thing as bad publicity. Or is there?
With a following of over 2.1 million Super Fans, KFC Arabia is the region’s largest quick service ...
-
Posted: September 13th, 2014, 10:46am UTC
InsightDespite 30 years of major sponsorships, McDonald’s is still not perceived to be an entirely ‘appropriate’ sponsor of the FIFA World Cup. The brand had to find a ...
-
Posted: September 2nd, 2014, 11:36pm UTC
...
-
Posted: September 2nd, 2014, 10:22pm UTC
...
-
Posted: August 29th, 2014, 8:09am UTC
InsightAhhh-choo…nose blocked…eyes running….head like cotton wool? A cold can stop us in our tracks and Otrivine had a compelling claim to soothe sufferers - it unblocks your nose faster than ...
-
Posted: August 29th, 2014, 8:05am UTC
InsightFor Intel, its 18 to 34-year old target audience comprises of major technology consumers. However Intel is an enabling ingredient - it’s the unseen bit inside - and so doesn’t ...
-
Posted: August 29th, 2014, 7:57am UTC
InsightBeer and football- a perfect combination to reach a male audience. Hence why Heineken is the global sponsor of the UEFA Champions League (UCL), the most prestigious club platform for ...
-
Posted: August 29th, 2014, 7:53am UTC
InsightGetting men to visit a doctor is difficult in the best of circumstances. Trying to encourage a visit to discuss to Erectile Dysfunction (ED) and Benign Prostatic ...
-
Posted: August 29th, 2014, 7:46am UTC
InsightSBAB has been a state owned mortgage loan company since 1985, and is now on a journey to becoming a “real” bank, with all the bank services offered by the ...
-
Posted: August 29th, 2014, 7:41am UTC
InsightGILLETTE’S PROBLEM: WHEN WOMEN ARE SHIVERING, THEY’RE NOT SHAVING!
Sweden gets very cold in winter. For five months of the year, sub-zero temperatures engulf the region, and ...
-
Posted: August 29th, 2014, 7:27am UTC
InsightTurning the negative into a positive. Every day seems to bring us new information about what is good for us, what we should eat, how we should look, new extreme ...
-
Posted: August 29th, 2014, 7:24am UTC
InsightWidespread use of centralised web traffic hubs in the Nordic region has traditionally limited the value of advertising geotargeting technologies in the area. Leading ad serving technology provider, Cxense, is ...
-
Posted: August 29th, 2014, 7:18am UTC
InsightEstablished candy and confectionary brands have a stranglehold on the Swedish market and new brands, even from traditional candy makers, have a tough time entering the market. Ahlgrens bilar (“Ahlgren’s ...
-
Posted: August 29th, 2014, 7:03am UTC
InsightThe soft drinks market is fiercely competitive in Thailand. Coke was a stagnant number two at 24%, well behind Pepsi which was at 40%. In ...
-
Posted: August 29th, 2014, 7:00am UTC
InsightZest, a P&G body soap product, wanted to connect with consumers in an innovative and never-done-before way, to let them know that Zest was a body soap ...
-
Posted: August 29th, 2014, 6:56am UTC
IdeaToday, there are millions of children around the world that don’t having their basic needs met, thousands of them in South Africa. Through no fault of their own, children are ...
-
Posted: August 29th, 2014, 6:44am UTC
InsightHepatitis C is often misunderstood as only a concern for “junkies”, and those who associate with dirty needles. A key audience that had a misconception around hepatitis ...
-
Posted: August 29th, 2014, 6:39am UTC
InsightBjörn Borg is Swedish for “David”.The sportswear category is dominated with brands like Nike and Adidas, world-renowned titans of both the category and marketing. Björn Borg also makes sportswear, but it ...
-
Posted: August 29th, 2014, 11:57pm UTC
InsightOver the years, Coca-Cola has built the credentials to lead and talk about happiness through numerous campaigns, both international and local through multi-target communication. However, one of its more challenging ...
-
Posted: August 29th, 2014, 10:00pm UTC
InsightUnlike other Australian destinations, Melbourne is not known for its iconic buildings or amazing natural landmarks. Instead, it’s more about ‘experiences’ – food, fashion, music, the famous laneways and its ...
-
Posted: August 29th, 2014, 9:50pm UTC
InsightDiageo is focused on using technology to influence brand preference in an increasingly connected retail world. Specifically, to leverage the mass penetration of smartphones to disrupt how people shop and ...
-
Posted: August 29th, 2014, 9:44pm UTC
...
-
Posted: August 29th, 2014, 9:36pm UTC
InsightEstrella, the second largest snack brand in Finland, had failed to break into the shaped snacks (‘shapes’) category despite serious launch attempts during recent years. Shapes currently stand for 8% ...
-
Posted: August 29th, 2014, 9:30pm UTC
InsightSafeguard has been the No.1 soap brand in the Philippines for decades. Its brand promise of superior skin germ protection has kept families healthy for generations. But in 2013, that ...
-
Posted: August 29th, 2014, 9:02pm UTC
InsightA kiss is the purest and most beautiful act to demonstrate trust and appreciation to those we love, but many times the vertiginous rhythm of life we live in does ...
-
Posted: August 29th, 2014, 8:21pm UTC
InsightIn a crowded marketplace filled with “up-and-coming” alcoholic beverages, from craft beer to hard ciders, MillerCoors needed to set its new Redd’s Apple Ale apart. While an apple-flavoured beer was ...
-
Posted: August 29th, 2014, 8:15pm UTC
InsightIn 2014, Samsung partnered with the Oscars to introduce the world to One Samsung: a connected suite of premium products united by incredible innovation and unmatched design. The challenge ...
-
Posted: August 29th, 2014, 7:59pm UTC
InsightMegaFon, the general partner of the 2014 Winter Olympics in Sochi, with its Olympic activation needed to reinforce its customers’ loyalty and mobile internet usage as well as ...
-
Posted: August 29th, 2014, 7:02pm UTC
InsightVirgin Mobile is the black sheep of the Virgin family of brands. Despite all of the other services with the Virgin name, it is a budget brand in Australia. ...
-
Posted: August 29th, 2014, 6:35pm UTC
InsightStatistical evidence proved for Vogue Sunglasses that stylish experiences and lifestyle engagement increased not only brand measures but delivered immediate pay back in sales. At the same time OMD knew ...
-
Posted: August 29th, 2014, 6:25pm UTC
InsightPhotos exist to capture important moments, but now more than ever, they also exist to show off what you are doing to the world. But if the photos you’re taking ...
-
Posted: August 29th, 2014, 6:24pm UTC
InsightNET-A-PORTER is a global phenomenon and the world’s premier online retailer of high end fashion. It sells more Gucci dresses, Louboutin stilettos and Chloe handbags than any other retailer in ...
-
Posted: August 29th, 2014, 5:16pm UTC
InsightTraditional, conservative and old fashioned; once a quintessentially British classic, Bentley was losing its spark. There is no doubt that Bentley offers an unparalleled luxury experience; whether it’s the beauty ...
-
Posted: August 29th, 2014, 5:02pm UTC
InsightBetween 2008 and 2012, the pet products market in Chile, including food and accessories, grew by 37% because of the change in the relationship between people and their pets. Today, ...
-
Posted: August 19th, 2014, 3:35am UTC
YES Detergent.
Nido Powder Milk
La vache Qui Processed Cheese
Ray ...
-
Posted: March 7th, 2014, 1:50am UTC
Personal branding describes the process by which individuals and entrepreneurs differentiate themselves and stand out from a crowd by identifying and articulating their unique value proposition, whether professional or ...
-
Posted: March 4th, 2014, 12:03am UTC
Content today is very much a social experience for users of mobile devices. Everyone is looking for new and more interesting ways to discover, create, engage with and share content. ...
-
Posted: March 4th, 2014, 11:45pm UTC
OVER 160 MILLION VIEWS.Director : John X. Carey
johnxcarey.comTIME Magazine named Dove: “Real Beauty” the best commercial of 2013 | business.time.com/2013/12/04/business/"Dove Real Beauty Sketches Becomes The ...
-
Posted: March 1st, 2014, 8:52pm UTC
Mainstream media is widely censored and controlled by the governments in ...
-
Posted: March 1st, 2014, 8:47pm UTC
InsightIkea’s first iPad catalogue was no different to the paper version. The brand needed a USP.Ikea’s catalogue is world famous and in Norway it was about to go digital ...
-
Posted: March 1st, 2014, 8:37pm UTC
InsightA spate of eve-teasing and rape incidents had shattered the nation. Women had lost faith in men and men were losing respect. Few bad apples had maligned the ...
-
Posted: March 1st, 2014, 8:29pm UTC
Insight“Ben and I built Ben & Jerry’s on the idea that business has a responsibility to the community and the environment,” Jerry Greenfield, co-founder of Ben & Jerry’s.Ben & ...
-
Posted: September 11th, 2013, 1:55pm UTC
Apple - iPhone 5s - The all-new iSight camera. ...
-
Posted: September 11th, 2013, 1:53pm UTC
Apple - iPhone 5s - The new Touch ID fingerprint identity sensor ...
-
Posted: September 11th, 2013, 1:51pm UTC
Apple - Introducing iPhone 5c - For the colorful. ...
-
Posted: May 28th, 2013, 8:50pm UTC
mindshareworld.com/ ...
-
Posted: May 6th, 2013, 7:22pm UTC
...
-
Posted: May 5th, 2013, 1:49pm UTC
Robinson's | It's Good To Be A Dad...
-
Posted: April 30th, 2013, 10:35am UTC
قصص الانتعاش - اقدم اعلان مصري لمشروب كوكاكولا...
-
Posted: April 24th, 2013, 2:34pm UTC
Insight
Dogs are supposed to be man’s best friend. But if the New Zealand media was anything to go by, NZ dogs were far from friendly. ...
-
Posted: April 24th, 2013, 2:28pm UTC
InsightH&M has gained a considerable market share in Shanghai and Beijing through an aggressive store expansion programme but today most consumers recognised H&M only as a trendy fashion ...
-
Posted: April 24th, 2013, 2:28pm UTC
The Volkswagen Beetle is an iconic beacon for the VW brand, but over the years, it has increasingly been perceived as feminine. ...
-
Posted: February 28th, 2013, 5:21am UTC
ChallengeThe relationship between chocolate biscuit brand Tim Tam and consumers was changing. It was continually on special at retailers, the buy-one-get-one-free variety. Its ‘magic’ relegated to 30 ...
-
Posted: February 24th, 2013, 1:55pm UTC
EF (Education First), is an international organisation committed to breaking down barriers of language, culture and geography through the highest quality of educational experiences. EF’s English ...
-
Posted: February 23rd, 2013, 11:21pm UTC
Hitchcock wasn’t only a master of moviemaking, he was pioneer of movie marketing. Psycho was a low budget film ($800K) that could have easily tanked.
When ...
-
Posted: February 19th, 2013, 11:19pm UTC
Businesses today are starting to understand the value of social media for marketing and are turning their attention to integrating these various platforms into their strategy. ...
RSS Feed
